Who I Am
I've been working in tech for +8 years — and I still think it's crazy how fast everything moves... it's a lot to keep up with, but that's also what makes it fun.
Right now I manage Email marketing for Nestlé's Recetas brand across LATAM. That means enterprise databases, Salesforce Marketing Cloud, SQL, and a lot of moving pieces. But what I actually enjoy is working with audiences, segmentation, and understanding how to deliver the right message to the right people at the right time.
Lately I've been going deeper into analytics, dbt, modern data warehouses, the whole thing. This website is where I document that — the breakthroughs, the dead ends, and everything in between.
Built with Astro, this blog features a clean design, optimized performance, and a focus on content. It includes custom components, responsive layouts, and is designed for easy content management.
My first job
Hello, job market. Started as Jr technical support, went up to Business Development.
Dahua Technology Co.
Technical Support Engineer.
Platzi
Community Engagement Specialist.
Career transition
It was hard at first!
Nestlé
Joined as web content editor.
Still at Nestlé...
Moved to CRM Analyst, but also learning about data engineering, analytics, and the whole modern data stack.